You've an exciting new digital journey planned... now shout it from the rooftops!
The vision is clear. The platform is in place. The rules and permissions are there, along with the employee capability… but if nobody else knows about your digital communication ambitions, then it’s all been for nothing!
The launch is an essential part in communicating, very clearly to the business, that the way we’ll be communicating in the future is getting a *big* shot in the arm. The digital opportunities are open to everyone, and our success is built on community participation.
A successful rollout plan tells everyone in the business; senior stakeholders, desk based workers, those in logistics, on the road, in the warehouses, on the shop floor… that they have powerful new tools, and an exciting chance to do things differently.
What can your people do now that they couldn’t before, and how will you ensure they all know about it?
Questions to ask yourself:
- Is the digital ambitions of the organisation being heard by the whole business?
- Are your senior stakeholders ready to give their support to the cause; participating not just online, but talking to their teams and peers about the benefits and leading by example?
- Are your Advocates primed and ready to support questions, teething problems, and advocate the platform in their local departments and regions?
- What celebratory and fun ways can you launch your new platforms and ways of working that showcase the best of the new while making it accessible and exciting too?
Driving Digital Collaboration
When a global professional services firm decided to build a social platform to encourage inter-team, functional and cross country collaboration, they came to us to help them ‘get the social party started’. The governance, strategy and advocates were all in place; now they needed to make a real splash with their colleagues to lead the behaviour change they desired. Their investment in the launch phase was key to avoiding the dreaded ‘build it and they won’t come’ scenario. We designed an integrated campaign to showcase the key functionality and benefits of ‘the Hub’ to drive awareness and usage in the early days and weeks.
Talk to us!
If you’d like support in creating a informative, empowering and exciting launch strategy for your digital ambitions, we’re in a fantastic position to help.
Through a clear understanding of your digital vision, we can help articulate this in a language that resonates with the diverse audiences within your business, so that these ambitions make real sense to the people that are intended to benefit from them.