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Scarlettabbott Creative, Rae Bedford, shares her year-long journey of taking a photo a day, and what lessons we can take into internal communications. 

At a 2016 New Year’s Eve party a friend showed me a video she’d spent the year creating by filming 3-seconds of footage each day, in an app that then spliced it all together into a sort of ‘time-lapse of the year.’

Inspired by her dedication to the creative process and the instant and nostalgic look back at the year the app had created, I decided to give it a shot.

Every day for the last year, I’ve taken a photo and uploaded it to Instagram.

Like any behaviour you’re trying to change, it was really tricky at first, and took lots of reminders before it became a natural part of my day. What I eventually found was that even when I’d had a challenging day, I looked forward to finding the special things in my day that made me smile or gave me a boost. I made an effort to do something nice that I would look back on and smile at – simple things like cooking something yummy (#day225) or going for a walk (#day98). Over the course of the year, this became a real source of positive behaviour for me.




Some days it was easy to find a great picture when I had something exciting pre-planned – like going to a Hull vs Spurs match (and having my ticket signed by Christian Eriksen) on #day141. These memories are easily forgotten during a busy year though, so I planned my shots carefully to capture something meaningful.



As the year moved on I challenged myself to take more ‘arty’, stylised photos using interesting angles and lighting to create something unique. Mapping progress like this really does highlight the changes that my photography and behaviour went through – an important reminder that measuring and mapping change is a valuable process.




Coming to the end of the year, it fills me with joy to look back and see all the people I’ve spent time with and the things I’ve done. It’s especially nice to see the things that I might otherwise have forgotten all about. I’m reminded of the massive effort it took to instil this behavioural change in my everyday life (especially when I actually like taking photos) and the change that I’ve seen in my photography skills and style.

It’s a great reminder that behavioural change and measurement are serious work, and that they require constant reminders and attention to really take hold.

If you’re looking to instil new behaviours or employ some serious measurement, get in touch.



Follow Rae on instagram