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Can you do the maths?

In our recent Game Changers blog, we wrote about how we think that proving the ROI of internal communications is one of the biggest challenges facing IC professionals.

A broad scope for the function often leads to broad objectives; reactions are often based on anecdotal feedback more often than the facts. Consequently, the unclear ROI results in a lack of investment from the organisation, both financially and emotionally. On the other hand, the academics have it nailed. Theories of employee engagement have been thoroughly documented. Maybe we need to change the way we think about measuring IC? Maybe we need to do more to join the theory with the practice? Or maybe, it’s all ok…

What do you think?

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