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Team Powergrid
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in a nutshell

When Northern Powergrid decided that all non-operational colleagues should pitch in and help at the frontline through emergency situations, we designed ‘out of this world’ launch communications. Our campaign built the collective identity of Team Powergrid – colleagues going about their day-to-day, poised to offer much-needed support in the event of a major incident. Our campaign celebrates the ‘hidden’ power of ordinary people in extraordinary circumstances, and used real Northern Powergrid heroes as the faces of the campaign.

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