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Are you a comms, creative or editorial superstar? We are always on the look out…

Saving nature
with the RSPB
back to grid

in a nutshell

When the RSPB launched a new strategy for its organisation, it got everyone talking. We helped them address any confusion around priorities, conservation policy and wide reaching change activity, so employees fully understood the Big Picture.


the challenge

With a new strategy and vision for 2020, the RSPB needed all employees and volunteers to have a shared understanding of the direction they were heading in together.

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the response & delivery

We created a big picture that represented the RSPB’s heritage and future vision, strategy for change and the many challenges they needed to overcome. At a series of live events across  UK and Ireland, facilitators, trained by scarlettabbott, hosted team sessions to discuss the Big Picture in detail, building a shared understanding through discussion and debate.

The conversations were met with genuine enthusiasm and mass buy-in from all colleagues and volunteers. They now understand the part they will play in delivering the strategy and helping the RSPB achieving its 2020 vision. What’s more, they enjoyed meeting and discussing the future with colleagues from right across their network.


species of animals
were illustrated
in the map


experienced the
light version


of employees
experienced the
Big Picture


the impact

"The Big Picture approach was totally fresh. We’ve rolled the discussion session out to each employee in regional events and everyone, so far, has been totally energised and excited about how interactive, inclusive and innovative it feels."

Teresa Threadgold, internal communication manager, RSPB