RECOMMENDED FOR: Anyone with responsibility for producing content across multiple channels in your organisation.
3 hours 6 people
in a nutshell
Maximise your channels mix with content that informs, inspires and involves your audiences.
This session will help move your team, or individuals, responsible for creating content beyond being content distributors, through being crafters and drafters, and onto becoming internal communication content specialists. You’ll develop the skills that enable you to advise when, where and how to produce content across multiple channels which aligns to your company strategy – and brings it to life.
Rachel led Internal Communication functions for Marks & Spencer Money, First Direct and Norwich Union before joining scarlettabbott in 2006. She now leads projects for our global clients on transformation, strategy, vision and values. Rachel is vastly experienced in facilitating workshops for leadership teams with highly interactive learning experiences.
Head of content and channels
With more than ten years’ experience in helping clients maximise the impact of their channels, Becky leads the Content and Channels team of editors, writers and project managers. Becky supports clients in developing content publishing strategies across their channels to ensure all content will resonate with the intended audiences.